El branding es un proceso continuo; Las marcas de éxito son aquellas que continuamente se adaptan a los cambios del mercado, la industria, la economía y la cultura. A diferencia de la antigua idea que promovía la uniformidad y la consistencia, el nuevo branding prefiere la VITALIDAD y el DINAMISMO. Branding que es gerundio.

Branding is an ever evolving process; Successful brands are those that continually adapt to market industry, economy and cultural changes. As oppose to the old way of thinking that promoted uniformity and consistency, new branding prefers VITALITY and DYNAMISM. Branding is a continuous process.

Pedro Álvarez